I love discovering new makeup brands and ColourPop has been on my radar for a few months. After watching a couple swatch videos and doing some research on formulas, I decided to place an order. Shortly after receiving that order, I placed another one. And then another one. Yikes.

I think I have a ColourPop problem. Unlike Sephora or Ulta, ColourPop does not take returns. Therefore, I basically tried their different formulas in segments – waiting until there was a sale or a new product – and then trying each formula at a time. Hence the multiple shipments.

Anyway, this month has been the MONTH OF COLOURPOP and I’ve been loving playing all these new products every day. I’m going to do some separate posts to dive into each of the shades a little further, but to start, I wanted to give you guys my first impression of the brand and products I tried.

Drumroll please…

ColourPop Haul

The Brand + Background

I feel like ColourPop was a brand created for someone like me. It’s whimsical and cute, while still being relatively inexpensive and on-trend. I did some research on the brand itself and found that it shares a factory with Kylie Cosmetics. Some people have compared the formulas but personally, I think they’re pretty different. 

Just as stores like Zara and H&M are “fast fashion” – delivering runway-inspired trends to the masses – ColourPop is a “fast makeup” model. Which explains why shades are constantly going out of stock and being replaced.

ColourPop is TRENDY. Are you looking for a galactic ultraviolet highlighter? They have twenty. Want a grungy matte lip? Yep, they got ’em. Warm red eyeshadow palettes? YES. Whatever your jam may be, ColourPop makes sure to stay on top of what’s trending in the makeup world.

The brand does not sell any foundations (foundations are boring) but excels in lipsticks, eyeshadows, blushes, and highlighters. All my favorites.

It’s also worth noting to check out the awesome collabs that ColourPop does with “it girls,” youtubers, and other brands. I’m currently lusting over the Karreuche collab as well as the My Little Pony collection.

The Products (Prices + Quality)
Super Shock Eyeshadows ($5.00)
ColourPop Super Shock Shadows

From top to bottom: Frog, Twitterpated, Set to Stun, Revolution, Muse, Lightning Bug

I’m obsessed with these eyeshadows! Creamy, but not greasy, plush little pots of glimmering magic. I don’t know how else to describe them, but they are just gorgeous. On my slightly oily eyelids, they last about 6 hours. If you want them to last longer, I’d suggest using a primer. I’m trying to stop myself from buying every single one. HOLD ME BACK!

These eyeshadows come in Mattes, Satins, Metallics, and Ultra Glitters. Most of the ones I have are glitters but I have a couple metallics as well. I’d recommend both formulas but can’t speak to the matte or satin shades.

Super Shock Highlighters ($8.00)
ColourPop Super Shock Cheek

From top to bottom: Teasecake, Wisp, Flexitarian, Rocket Science, Over The Moon, Spellbound

These are similar to the super shock eyeshadows above, but instead of glitter, most of them are iridescent. I really enjoy using these, and have been reaching for them as my everyday highlighter of choice. Their shades range from the everyday glowy, champagne shades (“Flexitarian” or “Wisp”) to more trendy ultra-violet shades (“Rocket Science”, “Over the Moon”, “Spellbound”).

Beware that some of the shades are glittery like “Spellbound” and “Over the Moon”. Read the description on ColourPop’s website to be sure of what you’re getting and make sure to scroll through the images to check out all their swatches.

Pressed Powder Highlighter ($8.00)

ColourPop Here Kitty Kitty Highlighter

I only bought one shade of the pressed powder highlighters and again, I was sold by the name. “Here, Kitty Kitty” is a beautiful pale, neutral, gold highlighter that would probably work on most skin tones.

Note that these highlighters are sold as pans. The compact is an add-on. Make sure you select the compact option if you’re only buying 1. The pans on their own are $7.

If you’re trying to decide between the Super Shock Cream Highlighters and these pressed powder ones – I would say it just depends on your preference. I like to switch back and forth between the two formulas based on whatever I’m in the mood for that day.

The pressed powder version seems to last a little longer but they’re both great formulas that will take you through a work day or night out without issue.

Yes, Please Eyeshadow Palette (Cute AF) ($16.00)

ColourPop Yes Please Eyeshadow Palette

This is the palette that started my obsession with ColourPop. I first saw it on Beauty with Mi and she looked so awesomely dope in the yellow eyeshadow. Given that I’m somewhat similar in coloring to her, I decided to give it a go. It’s definitely not the most flattering shade on me but I love it for something different.

In terms of formula, this palette features 12 eyeshadow of varying formulas including 7 totally matte shades. You’ll definitely find everything you need in this palette to create a complete eye look. I love that ColourPop did their own take on a typical “warm brown eyeshadow palette” and threw in that funky bright yellow and gold. It’s one of those makeup products that just makes you feel happy when you use it.

The shadows don’t have the best longevity on my oily eyelids but without a primer will last around 5 or 6 hours without creasing. I use these with a MAC paint pot as a base.

Pretty Much Eyeshadow Palette ($12.00)

ColourPop Pretty Much Eyeshadow Palette

This eyeshadow palette is super pigmented and the shades complement each other beautifully. Like the Yes, Please palette, they crease on me before the workday is over but nothing a little primer can’t fix. At $12 a pop, these shadows are definitely worth it. Trust me, you can’t find shades and pigment like this in any eyeshadow palette at the drugstore.

In terms of wearability, other than the metallic ultraviolet shade in the top center of the palette, all the colors are fairly neutral and wearable. The palette includes 3 matte shades, 2 metallics, and 1 of what ColourPop calls a “dimensional pearl.”  I’d basically just refer to it as a frost formula.

Ultra Glossy Lip ($6.00)
ColourPop Ultra Glossy Lip

Charming (top), Moonchild (bottom)

Lip gloss is making a comeback. I’m trying to fight it but I’ve started to reach for glosses for the gym, “no makeup” days, and running errands. My first ultra glossy lip from ColourPop came in the “You’re a Gem” trio. “Charming” is a true champagne color but sheer enough to work on most.

After falling in love with the moisturizing formula, I picked up “Moonchild.” I mainly bought it for the name – I’m a sucker for anything celestially themed. Moonchild is a sort of taupe/peach hybrid. I normally don’t go peachy with my lip colors but this one is sheer and neutral enough to work.

Both of the ultra glossy lip glosses I bought have a slight shimmer to them. I’m not sure if all the ColourPop glosses do, but keep that in mind. If you don’t like shimmer, you may not like them. That being said, it’s pretty understated. You could easily wear it to work.

Ultra Satin Lip ($6.50)

These are the lippies that reignited my love for liquid lipsticks. Smooth, easy to apply, and semi-matte in formula without the super drying feel of a matte liquid lipstick. The shades are amazing, super pigmented, and long wearing. I’m obsessed with these and have been having a blast wearing them over the last week or so.

Ultra Matte Lip ($6.50)
LUX Lipsticks ($7.00)

The fact that these lipsticks are only $7 is SHOCKING. First off, the packaging lives up to the name. It’s LUX. It feels heavy and the gold tube with decorative stars is sophisticated with a touch of cute. The formula itself is somewhere between satin and matte and feels heavenly on the lips. They aren’t drying at all and fade evenly in case you get to reapply after a meal. I’m sold on these babies. I’m curious to see if ColourPop comes out with more shades since this is a new formula for them.

Matte Lippie Stix ($5.50)

These matte lippies are definitely matte. They come in a thin tube with a rounded tip which makes them a little trickier to apply than your average pointed tip bullet but still easier than your average liquid lip. The formula feels super waxy and thick but is matte without drying. They sort of remind me of a more pigmented version of the E.L.F. Matte Lip Colors. Those were basically sheer so I definitely prefer these. That being said, that waxy feel isn’t my favorite.

Pros + Cons

1. Trendy shades with fun names like “Twitterpated,” “Lightning Bug,” “Snowfleek,” and “Over The Moon.”

2. Awesome quality products (for the most part) for super low prices.

3. Frequent sales. I saw a 40% off promo come through during the holidays. Sign up for their emails and wait for a sale if you want a deal.

4. Unique formulas and finishes – the bouncy, cushion feel of their super shock products is one I haven’t seen elsewhere. Their finishes include glitter, metallic and satin formulas that feel luxurious enough to be 4 times their price.

5. 100% Cruelty-Free. Unlike some of the bigger brands out there, ColourPop does not do ANY testing on animals and has many entirely vegan formulas. To learn more about it, and to see a complete list of vegan ColourPop products, check out this handy blog post from Cruelty-Free Kitty.


1. Shipping time. Each order takes up to 5 business days to process and for me, since I live on the East Coast, about another 5 days to ship. Expect to wait two weeks after ordering.

2. Colors go out of stock quite frequently. I noticed when I was doing my research that a lot of popular shades from the past are either out of stock or discontinued. I suspect that this is attributed to their “fast fashion” makeup model.

Although “fast fashion” is a concept that works great for clothing – an item that is not consumable – it doesn’t work great for makeup if you ever want to re-order a favorite. I don’t mind this too much since I love trying new products. Plus, it does seem like they have a few core shades in each line that have never been discontinued so there’s still hope.

The Gist

If you’re a makeup enthusiast or collector like me, you’ll love ColourPop. Their reasonable prices and frequent sales make it easy to pick up a lot of products for a low price. The formulas and packaging are great quality for the price and the shades are so on-trend.

If you’re someone who likes basic makeup, or just sticks to bare bones classics, ColourPop probably won’t tickle your fancy. Try something like MAC, NARS, or Bobbi Brown – brands that excel at foundations and other makeup bag basics.

But if you want to have some fun, try ColourPop. I can’t wait to see what collections the brand comes out with next!

Have you tried ColourPop? Comment below with your favorite products and shades!