I’ve heard a lot about E.L.F. over the years but surprisingly didn’t purchase anything from the brand until recently. I always knew they were a “budget buy,” but I didn’t realize how cheap they were until I looked. These matte lip colors ring in at just $1.49 a pop, a quarter of the price of its drugstore competitors like Maybelline and L’Oreal. The shade range and matte finish drew my attention and I picked up 4 from Ulta.com. Check out my full E.L.F. matte lip color review below!
I have to admit, this formula doesn’t compare to more expensive brands. I don’t hate it – I just don’t love it. It’s super waxy and feels a little too thick and occlusive on the lips for my liking (and I wear standard drugstore matte lipsticks all the time, so I’m no stranger to the matte lip feel).
That being said, the waxy formula means it’s not as drying as other matte lipsticks on the market. Of course, the flip-side of that is that it’s not as pigmented either. That may not be a bad thing, depending on your tastes.
I’ve mentioned this before – but there seems to be a trend, or rather, a misconception in the beauty world right now that high pigment = high quality. This isn’t always the case and for everyday use, I tend to prefer sheer finishes in a lot of my cosmetics because they’re easier to build up and I’m less likely to make a mistake.
But I digress – I like my lipsticks fully loaded, pigment-rich, and matte as hell. Yes, they’re trickier to apply, but it’s the one makeup item that I like to go all-out with (hence the name of this blog). These E.L.F. matte lip colors are not as pigment-rich as I’d like them to be, but they are matte and I enjoy the shades that I tried.
Speaking of the shades…
A deep red/mauve hybrid true to its name.
A cool-toned plum, a softer alternative to the vampy lip.
The least pigmented of the bunch – swatches like a dark red but applies like a sheer pink.
Not exactly “rich” but definitely red – pulls slightly pink on me as most cool-toned reds do.
In terms of wear, these lipsticks don’t last any longer than your typical bullet lipstick nor any less. I’m not too bothered by it as I’m used to reapplying lip products after lunch anyway. On the plus side, I’ve noticed that these E.L.F. matte lip colors fade evenly without patchiness or dryness. I suppose that could also probably be attributed to its waxy formula.
Overall, I’d recommend these lippies to anyone on a budget who wants to try a matte lip. They won’t be ones I reach for every day, but I have found myself getting a fair amount of use out of them this past holiday season.
I personally prefer the Maybelline Matte Lipsticks or the L’Oreal Colour Riche Matte Lipsticks for their formulas. They’re a bit more drying on the lips but pack way more pigment. If you have a few extra bucks and are a die-hard matte lipstick girl like me, maybe try those instead.
Hope this was helpful! If anyone has tried E.L.F. and has any recommendations from the brand, comment below. I’m a newb so I’m eager to try the best the brand has to offer.